EnergyWare (5Ms Technologies): Led technology strategy across EnergyWare's startup portfolio driving significant business growth. Spearheaded the development of Energy Freelance, a SaaS B2B/B2C eCommerce energy jobs marketplace, collaborated in the launch of Energy Domain, a scalable real estate B2B SaaS marketplace for trading oil & gas interests, and helped MineralWare with a robust cloud-native conversion strategy aiding to its successful exit in 2022.
Cuestamoras Group: Oversaw the integration of new Shopify Plus and Sitefinity based B2C DTC eCommerce websites, POS, CMS, CRM, and ERP systems across 150+ pharmacies to streamline eCommerce operations with a true omnichannel experience, resulting in a 30% increase in online sales and a 20% reduction in supply chain costs.
HuliHealth: Led development of a healthcare B2C SaaS marketplace based on a patient/provider network compliant with HIPAA data privacy regulations, resulting in a successful launch with 1,000+ registered physicians and 10,000+ active patients. Startup, SaaS, B2C, Healthcare, HealthTech.
VMware: Directed the overhaul of the VMware Marketplace and partner eCommerce stores in accordance to SOX and GDPR regulations using a mix of a proprietary eCommerce platform, Salesforce Commerce Cloud and Salesforce Marketing Cloud, resulting in 20% decrease in bounce rate and a 15% increase in customer trust and data security.
Namu Travel Group: Developed a SaaS Customer Portal web/mobile app with VR/Augmented Reality capabilities, revolutionizing the client travel experience, and the Partner API for real time pricing and booking integration with travel partners, driving a 15% year-over-year revenue growth. Additionally, oversaw web development of 40+ Shopify, WordPress and .NET SaaS B2C eCommerce websites, resulting in a 200% increase in conversion rates.
Hewlett-Packard: Directed an eCommerce IT team of 15 JAVA/.NET developers, in charge of DTC and SMB eCommerce platform (2008) development and support.
